Nothing has historically pursued a hybrid funding model, combining traditional venture capital investments with inclusive community-powered crowdfunding. This dual approach reflects the company's philosophy of being inclusive of the community and bridging the gap between the brand and its users.

Alongside traditional venture capital investments, Nothing offered the general public several community crowdfunding opportunities.

Nothing’s first community equity round was launched in March 2021, before Nothing released their first product, the Ear (1). The crowdfunding round was held via Crowdcube, targeting $1.5 million in investments. The round was opened to the public at the same valuation as the Series A funding, allowing everyday fans to become shareholders.

The round sold out rapidly - within 54 seconds, and raised approximately €1.24 million from 496 investors.^[1] These users were then invited to the then-private nothing.community forum.

Investors were also gifted some Nothing branded merchandise which included an investor t-shirt, investor hoodie, investor keyring and stickers.^[2]

Another wave of community crowdfunding was launched in June 2022 via Crowdcube, which saw over €6.25 million raised from 7,420 investors.^[3]

Investors pledging €50 and above received access to the closed nothing.community forum, as well as Nothing branded stickers, a pen and notebook as merchandise. Investors committing to €1000 or above received all lower level rewards plus a Nothing branded cap and tote bag.

This brought the total raised via Crowdube to over $13.83 million from 8,071 private investors.^[4]

Nothing had a long break in between the second and third crowdfunding rounds. In a Discord post on 28 June 2023, Nothing recognised the “clear interest from our members in investing” in the company and stated “It’s vital to us that any new crowdfunding rounds are available to as many members, in as many countries as possible. This introduces a new level of complexity as we assess the plausibility of a globally inclusive round - after all, the international nature of this group is one of its strongest assets.”^[5]

Finally, on 1 December 2025, Nothing teased the upcoming Community Crowdfunding round 3 on social media.^[6] Further to this, they announced on 3 December that the next crowdfunding round would be held on Crowdcube and Wefunder on 11 December, with early access on 10 December for those who registered.^[7]

Rewards tiers this round were much higher, starting at £500 to receive merchandise including a notebook, pen and sticker, £5,000 for the previous tier plus 10% discount on nothing.tech for the year, £20,000 for the previous tier plus Headphone (1) and a special “Community Investment (3)” engraving, and £50,000 for the previous tier plus dinner with Carl Pei and team in London.^[8] Nothing surpassed the $5 million allocation in less than 24 hours after opening to the public.^[9]