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Nothing Brand Reference

Nothing Brand Reference

An unofficial community developer branding quick-reference guide for colours, typography, logo usage and graphics when building Nothing-inspired tools and projects.

Person walking icon
Rec
A photo of York, England by @its_adbo A photo of a cat by @its_adbo A photo of Tokyo Tower by @its_adbo A photo of St Paul's Cathederal, London by @its_adbo A photo of a man by @its_adbo A photo of the Gherkin, London by @its_adbo
Cat icon
volume_up
1
Ear (3a) pink
100% 100%
πŸ”₯
Music icon
Screentime happy icon
πŸ‘€

Colour

Click any swatch to copy its hex code. Foundation colours carry layout and text; primary colours are used as accents.

Foundation
Pure Black
#000000
RGB 0/0/0
Copy
Window Grey
#B1B3B3
RGB 177/173/173
Copy
N-Grey
#DCD7D2
RGB 242/242/238
Copy
Pure White
#FFFFFF
RGB 255/255/255
Copy
Primary
N-Red
#C8102E
RGB 200/16/46
Copy
N-Blue
#002F6C
RGB 0/47/108
Copy
N-Yellow
#FFC700
RGB 255/199/0
Copy
Alternatives

These colours aren't referenced in the official Brand Guidelines, but have been utilised by Nothing in various scenarios.

Nothing OS Widget Red
#D71920
RGB 215/25/32
Copy
Only use black and white for the logo. Never apply colour fills, gradients, or shadows to logo or graphic elements - see Graphics Do's & Don'ts section.

Typography

Five typefaces, each with a distinct, non-overlapping job. Don't mix font sizes within a single use of NType82Mono, NDot55, or Lettera Mono LL - they're built to behave like mechanical output, not flexible body copy.

NType82 Headline

Download
Headlines only

Inspired by mechanical type, named after the Olivetti Lexikon 82 typewriter. Effective for one- or two-word statements - not suitable for longer text.

Technical Warmth.
Size range40pt to unlimited
Leading80% of font size
Trackingβˆ’20 (extra manual spacing recommended for single words)
CaseSingle words and sentences always starts by using uppercase letter followed by lowercase letters
← Back

NType82 Headline


Do
Technology
Capitalise first letter
Don't
TECHNOLOGY
Don't use all uppercase letters
Don't
technology
Don't use all lowercase letters
Don't
t e c h n o l o g y
Don't alter tracking or kerning above specification

NType82 Regular

Download
Body / preamble / quotes

Derived from NType82Headline, modified for reading contrast. Use for body text, preamble, quotations, and short headlines.

"We make essential stuff that makes life work. That maybe makes life a little better."
Leading / tracking by size
SizeTrackingLeading
7.5–15pt+1%125%
15–30pt+1%115%
30–60ptβˆ’1%115%
60–120ptβˆ’1%100%
120pt+βˆ’1%85%
CaseSentence case
← Back

NType82 Regular


Do
We make essential stuff
Capitalise first letter
Don't
We Make Essential Stuff
Don't use start case
Don't
we make essential stuff
Don't use all lowercase letters
Don't
e s s e n t i a l
Don't alter tracking or kerning above specification

NType82 Mono

Download
Body / preamble

A monospaced typewriter font. Strict mechanical usage: left-aligned, never mix font sizes in one block, tracking untouched.

Commercial success is never our starting point. Technical Warmth is. And if you have this intention when you start out, it will lead somewhere different. Somewhere good. It's when life always gets more interesting. We're this minuscule dot on the humanity timeline. It's not necessary to make a huge, self-important, profound mark. It's OK to contribute just a bit. Yes, tools have to work. But why can't they work for the mind? For the soul? Why can't we create really good products that make life work a little better - and help you feel a little bit better?
Leading / tracking by size
SizeTrackingLeading
7.5–10pt0%145%
10–15pt0%140%
Size range7.5pt to 15pt maximum
RuleDon't change letter-spacing/kerning - it's a mono font by design. Tracking stays at 0, not optical or metrical.
← Back

NType82 Mono

NDot 55

Download
Product names / logotype

A functional, industrial dot-matrix font, modelled on industrial dot-matrix printers. Used for the Nothing logotype and all product names. Never combine with other fonts in the same layout - its use is distinct and systematic. Do not use NDot for text outside of the logo & product names.

NOTHING phone ( 2 )
Size range10pt to unlimited
Leading90% of font size
Tracking0 - not optical or metrical
CaseNDot55 is mainly used with uppercase letters, but can also be used with uppercase letters combined with lowercase letters
← Back

NDot 55


Quick NDot55 do's & don'ts - see full logotype & product lockup examples in the Logo & naming section.

Do
NOTHING (R)
Use for the Nothing logo
Do
phone (2a)
Use for product names, in lowercase only
Don't
technical warmth
Don't use NDot55 outside of Nothing's logo & product names
Don't
p h o n e ( 2 a )
Don't alter tracking or kerning
Smaller NDot55 sizes appear on physical Nothing products - these are design-team exceptions, not general usage.

NDot 57

Deprecated

In Nothing's early days, an alternative dot font, NDot57, was used for generic pieces of text outside of Nothing's logo and product names. It featured heavily across nothing.tech in 2021 and early 2022 as the main body text. Usage of NDot57 had all but disappeared by the release of Phone (1) in July 2022. Nowadays, combonations of NType and Lettera Mono LL are preferred.

It's easy to make something. Even easier when it's just like the thing before it. And the one before that. But like all good things, this one starts from scratch. No notes. No blueprints. No map to find our way back.

Lettera Mono LL

Small / legal text

Reserved for small informative or legal text - spec sheets, fine print, product callouts. Never used at display sizes.

Tech specs (Main camera) - 50 MP, f/1.88, 1/1.57" sensor, 84.5Β° FOV, OIS & EIS
Size range5pt minimum to 10pt maximum
Font width90%
Leading110% of font size
Tracking0 - mono spaced, don't adjust letter-spacing

Logo & product naming

How product names are constructed, spaced, and punctuated.

Spacing rules (NDot lockups)
  • Brand β†’ product 2Γ— standard space between "NOTHING" and the product name
  • Around brackets 1Γ— standard space before and after each bracket
  • Inside brackets No spacing around the generation number/letter in NType lockups
Logotype do's / don'ts
Do
NOTHING(R)
Standard logotype usage with correct spacing
Don't
NOTHING
Don't drop the (R) unless the logotype is locked up with a product name
Don't
nothing (r)
Only uppercase is used for the wordmark
Don't
NOTHING(R)
Don't substitute the typeface, weight, or distort/stretch the mark
Caution
NOTHING (R)
Black & white only, except in exceptional, approved circumstances
Don't
NOTHING ( R )
No spaces around the "R" - spacing only applies to product numbering
NDot Product lockup do's / don'ts
Do
NOTHINGphone(2)
Capitalise brand name with no (R). 2x space between brand and product. Lowercase product name, spaced correctly
Do
phone(2a)
Lowercase product name, spaced correctly
Do
phone(2a)plus
Suffixes sit outside of the brackets
Don't
NOTHING (R) phone (2)
Don't include the (R) when locking up with a product name or use a single space between brand and product
Don't
Phone (2a)
Don't make the product name title case. Spacing inside brackets is required when using NDot
Don't
phone (2)a
Don't place the product model number outside brackets
Don't
phone (2a plus)
Don't place the suffix inside brackets
Don't
Phone 3
Never drop the brackets - they are part of the product name
NType Product lockup do's / don'ts
Do
Ear(a)
Title case product name with no spacing inside brackets. Any letters inside brackets are lowercase
Do
Phone(4a)Pro
Title case product suffix outside brackets
Don't
ear ( a )
Don't lowercase the product name or add spacing inside the brackets
Don't
NOTHING (R) Ear (a)
Don't add the brand name
Don't
Phone (2A)
Don't capitalise letters inside brackets
Don't
Phone (2)a
Don't place the product model number outside brackets
Don't
Phone (2a Plus)
Don't place the suffix inside brackets
Don't
Phone 2
Never drop the brackets - they're part of the product name

Grid & layout

One grid system scales across every format.

  • 1. Evaluate format Pick the canvas - 16:9, 1:1, 4:5, 9:16, etc.
  • 2. Select column count Choose 2, 4, 6, 8, or 10 columns depending on density needed
  • 3. Set margin Column margin = 2.3% of the format width, scaled from the bottom-left corner
Logotype placement
  • Alignment Always top-aligned
  • Column Any column except the rightmost, unless it's supported by additional text
  • Scale Logotype scales to the full width of its column - never wider

Graphics

Do's & don'ts

Applies to the logotype and any graphic elements pulled from the brand system.

Don't
Apply colour fills to graphic elements
Don't
Use drop shadow on any graphic element
Don't
Alter the established layout / grid
Don't
Increase logotype size beyond its column width
Don't
Use gradients
Don't
Change the placement of additional / partner logotypes
Logo SVGs
Weather icons

Nothing has developed a series of custom weather icons designed for its Weather app. These icons are proprietary and copyright Nothing and should be used for design inspiration, rather than direct usage in your projects.

Partly sunny icon
Rainy icon
Clear night icon
Extreme hot flame icon
11 9
Canvas size for weather icons
Folder cover icons

Nothing also has a number of custom cover icons for Nothing OS app folders. These icons are proprietary and copyright Nothing and should be used for design inspiration, rather than direct usage in your projects.

Cat folder icon
Smile folder icon
Pearl milk tea folder icon
Favourites icon
11 11
Canvas size for folder icons
Nothing OS emoji

Nothing OS uses Google's Noto Emoji font for system emojis and some marketing material. Some commonly used examples include:

πŸ‘€
Eyes
πŸ₯°
Smiling Face with Hearts
πŸ˜‚
Face with Tears of Joy
πŸ”₯
Fire

This is an unofficial quick reference created by nothing.wiki, compiled from Nothing's official Brand Guidelines, condensed for community developers and designers working on Nothing inspired projects.

This page will be updated as more information is released or learned.

If you notice anything missing or that can be improved, please contact us.

Download the full Nothing Brand Guidelines PDF from nothing.wiki.

For legal or commercial use of the brand, contact Nothing directly:

  1. Press Contact
  2. Business Enquiry
Views: 2,087
Unique this month: 31
Published: 14 July 2026 15:34
Updated: 30 July 2026 16:31
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It is not affiliated with or endorsed by Nothing Technology Limited.
nothing/brand_reference.txt Β· Last modified: 30 July 2026 16:31