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 In July 2024, Rashmika Mandanna was announced as the Brand Ambassador for [[cmf|CMF by Nothing]] and appeared in the "Wonderful by Design" marketing campaign for [[cmf:cmf_phone_1|CMF Phone 1]], [[cmf:cmf_watch#cmf_watch_pro_2|CMF Watch Pro 2]] and [[cmf:cmf_audio#cmf_buds_pro_2|CMF Buds Pro 2]]. ((https://www.afaqs.com/news/advertising/cmf-by-nothing-announces-its-partnership-with-rashmika-mandanna-as-its-brand-ambassador))((https://www.afaqs.com/news/advertising/cmf-by-nothing-unveils-wonderful-by-design-campaign-featuring-rashmika-mandanna)) She has since featured in promotional material for [[cmf:cmf_phone_2_pro|CMF Phone 2 Pro]].((https://www.instagram.com/reel/DI_k0iosdK9/)) In July 2024, Rashmika Mandanna was announced as the Brand Ambassador for [[cmf|CMF by Nothing]] and appeared in the "Wonderful by Design" marketing campaign for [[cmf:cmf_phone_1|CMF Phone 1]], [[cmf:cmf_watch#cmf_watch_pro_2|CMF Watch Pro 2]] and [[cmf:cmf_audio#cmf_buds_pro_2|CMF Buds Pro 2]]. ((https://www.afaqs.com/news/advertising/cmf-by-nothing-announces-its-partnership-with-rashmika-mandanna-as-its-brand-ambassador))((https://www.afaqs.com/news/advertising/cmf-by-nothing-unveils-wonderful-by-design-campaign-featuring-rashmika-mandanna)) She has since featured in promotional material for [[cmf:cmf_phone_2_pro|CMF Phone 2 Pro]].((https://www.instagram.com/reel/DI_k0iosdK9/))
  
-===== Royal Challengers Bangalore (RCB) =====+===== Royal Challengers Bengaluru (RCB) =====
 {{:people:nothing_rcb.webp | Nothing RCB players in Nothing sponsored jerseys. Source: [[https://nothing.community/d/52471|nothing.community]]}}The Royal Challengers Bengaluru, also known as RCB, are a professional cricket team based in Bengaluru, India. In March 2025, Nothing became an Associate Sponsor for the 2025 Indian Premier League season, with their logo prominently featured on the lead trousers of RCB's playing kit.((https://www.thehindu.com/sci-tech/technology/nothing-partners-with-royal-challengers-bengaluru-for-t20-season-2025/article69357441.ece)) In 2026, Nothing took the partnership a step further and became the Title Sponsor for the 2026 season, with their logo on the front of the teams' jersey. There was an overwhelmingly positive reaction to this news from the [[community|community]].((https://nothing.community/en/d/52471)) {{:people:nothing_rcb.webp | Nothing RCB players in Nothing sponsored jerseys. Source: [[https://nothing.community/d/52471|nothing.community]]}}The Royal Challengers Bengaluru, also known as RCB, are a professional cricket team based in Bengaluru, India. In March 2025, Nothing became an Associate Sponsor for the 2025 Indian Premier League season, with their logo prominently featured on the lead trousers of RCB's playing kit.((https://www.thehindu.com/sci-tech/technology/nothing-partners-with-royal-challengers-bengaluru-for-t20-season-2025/article69357441.ece)) In 2026, Nothing took the partnership a step further and became the Title Sponsor for the 2026 season, with their logo on the front of the teams' jersey. There was an overwhelmingly positive reaction to this news from the [[community|community]].((https://nothing.community/en/d/52471))
  
 ===== Other partnerships ===== ===== Other partnerships =====
 Nothing has had a number of smaller partnerships with influencers and celebrities to help market their products over the years. For launch of the [[hardware:phone_4a_series|Phone (4a) series]], Nothing Japan recruited Avantgardey, a popular Japanese dance group who've performed on shows such as America's Got Talent. They made an appearance at the [[community:community_events#phone_4a_series_and_headphone_a_launch_-_2026|Phone (4a) Series and Headphone (a) launch event]] in Japan, and also in a short marketing video in May 2026 on Nothing's global Instagram page.((https://www.reddit.com/r/NothingTech/comments/1sm9j7n/avantgardey_make_an_appearance_at_the_phone_4a/))((https://www.instagram.com/reel/DXJqj0Tk1Y5/))((https://www.instagram.com/reel/DYEs5EzAFsh/)) Nothing has had a number of smaller partnerships with influencers and celebrities to help market their products over the years. For launch of the [[hardware:phone_4a_series|Phone (4a) series]], Nothing Japan recruited Avantgardey, a popular Japanese dance group who've performed on shows such as America's Got Talent. They made an appearance at the [[community:community_events#phone_4a_series_and_headphone_a_launch_-_2026|Phone (4a) Series and Headphone (a) launch event]] in Japan, and also in a short marketing video in May 2026 on Nothing's global Instagram page.((https://www.reddit.com/r/NothingTech/comments/1sm9j7n/avantgardey_make_an_appearance_at_the_phone_4a/))((https://www.instagram.com/reel/DXJqj0Tk1Y5/))((https://www.instagram.com/reel/DYEs5EzAFsh/))