Differences

This shows you the differences between two versions of the page.

--- people [14 May 2026 10:29] – created Adam
+++ people [30 September 2026 10:15] (current) – Approved Adam
@@ Line 1: / Line 1: @@
+/**
+ * EDITOR NOTE
+ * Due to the dense amount of images, this page uses the Wrap syntax. If you aren't familiar with the syntax, please read the Wrap documentation before editing this page.
+ * https://www.dokuwiki.org/plugin:wrap
+ * Do not use the Wrap plugin for any styles outside of this scope.
+ */
 ====== Key people ======
 {{infobox>
@@ Line 5: / Line 11: @@
 Source = [[https://t2online.in/tech/tech-news/inside-nothing-s-first-indian-flagship-store-in-bengaluru/2003622|The Telegraph / Mathures Paul]]
 Founders = Carl Pei - Co-founder & CEO\\ Akis Evangelidis - Co-founder & India President
-Brand Ambassadors = Charli XCX\\ Ranveer Singh\\ Rashmika Mandanna
+Brand Ambassadors = V\\ Charli XCX\\ Ranveer Singh\\ Rashmika Mandanna
 Sponsorships = Royal Challengers Bengaluru (RCB)
 Related pages = [[people:investors|Nothing investors]]\\ [[people:community_team|Community Team]]\\ [[people:community_board_observer|Community Board Observer]]
@@ Line 35: / Line 41: @@
 | LinkedIn | [[https://linkedin.com/in/aevangelidis | aevangelidis]] |
 | X | [[https://x.com/AkisEvangelidis | @AkisEvangelidis]] |
-===== Teenage Engineering / Tom Howard =====
-Teenage Engineering were announced at Founding Partners or Nothing in February 2021. Tom Howard, Vice Head of Design at Teenage Engineering, was appointed as Head of Design at Nothing, working closely with Jesper Kouthoofd, founder and CEO of Teenage Engineering, who advises on Nothing's design vision.((https://www.youtube.com/watch?v=5JVqQwRminA)) Tom has helped design many of Nothing's products, including their first devices, [[hardware:ear_series#ear_1|Ear (1)]] and [[hardware:phone_1|Phone (1)]].((https://www.youtube.com/watch?v=abajo3YGMms))((https://www.youtube.com/watch?v=qrGuV-0g-bU))
 ===== Other co-founders =====
@@ Line 48: / Line 51: @@
 ==== Levi Li ====
 Levi Li is a co-founder and Head of Nothing India. He has previous experience as a Director of Digital Marketing at OPPO and as the Chief Product Officer and Director of realme Europe.((https://www.linkedin.com/in/levi-li-69209599/))
+==== Teenage Engineering / Tom Howard ====
+Teenage Engineering were announced at Founding Partners or Nothing in February 2021. Tom Howard, Vice Head of Design at Teenage Engineering, was appointed as Head of Design at Nothing, working closely with Jesper Kouthoofd, founder and CEO of Teenage Engineering, who advises on Nothing's design vision.((https://www.youtube.com/watch?v=5JVqQwRminA)) Tom has helped design many of Nothing's products, including their first devices, [[hardware:ear_series#ear_1|Ear (1)]] and [[hardware:phone_1|Phone (1)]].((https://www.youtube.com/watch?v=abajo3YGMms))((https://www.youtube.com/watch?v=qrGuV-0g-bU))
 ===== Other key Board Members =====
@@ Line 55: / Line 61: @@
 ==== Tony Zappalà ====
 Tony Zappalà is a Partner at Highland Europe, who led Nothing's [[people:investors#series_b1|Series B1 funding round]] and he joined the board in July 2023.((https://nothing.community/d/1429))
+==== Toni Petersson ====
+In June 2024, Nothing announced Toni Petersson as a new board member and investor. Toni was previously the CEO of Oatly for over a decade, and turned it <quote>from a science project to a worldwide phenomenon</quote>.((https://x.com/getpeid/status/1806409531272175937))((https://www.zawya.com/en/press-release/people-in-the-news/nothing-welcomes-new-board-director-toni-petersson-d4y5c15c))
 ==== Community Board Observer ====
@@ Line 60: / Line 69: @@
 ====== Executive & Leadership Team ======
+===== Adam Bates =====
+Adam Bates is Nothing's Design Director and was in charge of building their London design hub when he joined in January 2022. Prior to Nothing, he spent over 14 years leading the product design and user experience team at Dyson.((https://x.com/nothing/status/1487032449766932482))
+===== Charlie Smith =====
+Charlie Smith is Chief Brand Officer at Nothing, joining in January 2026 after a sever year position as Loewe's Chief Marketing & Communications Officer. He oversees brand, image, marketing, communications and design of [[locations|Nothing's retail stores]].((https://www.businessoffashion.com/news/luxury/loewe-marketing-chief-charlie-smith-departs-for-uk-tech-firm-nothing/))
 ===== Sélim Benayat =====
 Sélim Benayat joined Nothing in June 2025 as Product Lead for AI & Services and works across product, design, engineering, and marketing. In particular, he is responsible for [[:essential|Essential]] and heading up [[software:essential_space|Essential Space]] and [[software:essential_apps_and_playground|Essential Apps & Playground]].((https://www.linkedin.com/posts/selimbenayat_ive-joined-nothing-as-product-lead-for-ai-activity-7335240425068224512-Mp-G)) He is working on <quote>AI-native software experiences and helping define what the next generation of consumer technology can feel like</quote>. He has previous experience as a co-founder and CEO of Bento.me, which was acquired by Linktree.((https://linkedin.com/in/selimbenayat))
-===== Adam Bates =====
+===== Ryan Latham =====
-Adam Bates is Nothing's Design Director and was in charge of building their London design hub when he joined in January 2022. Prior to Nothing, he spent over 14 years leading the product design and user experience team at Dyson.((https://x.com/nothing/status/1487032449766932482))
+Ryan Latham is Nothing's Global Brand & Creative Director and previously worked in marketing at Dyson.((https://nothing.community/d/22556))
 ===== Mladen M Hoyss =====
 Mladen M Hoyss was Nothing's [[software|Software]] Creative Director after co-founding and performing the role of Product Designer at Blloc, startup that developed minimalist smartphones and user interfaces. Mladen brought a number of Blloc product developers to Nothing.((https://nothing.community/d/17386)) He worked for Nothing from May 2022 until April 2025, when he left to become a Human Interface Designer at Apple.((https://www.linkedin.com/in/mladenhoyss))
+====== Early Backers ======
+During its [[people:investors#seed_round|£5 million Seed Round]], the company attracted several legendary consumer tech and media figures:
+  * Tony Fadell: Former Apple executive and inventor of the iPod.
+  * Steve Huffman: Co-founder and CEO of Reddit.
+  * Kevin Lin: Co-founder of Twitch.
+  * Casey Neistat: Prominent YouTuber and filmmaker, who appeared in the [[hardware:phone_1|Phone (1)]] launch video with Carl.
 ====== Brand Ambassadors & Partners ======
 Nothing has a number of global and local Brand Ambassadors and partnerships.
+<WRAP person>
+<WRAP person-image>
+{{ :people:v.webp |V with Headphone (1) Pro. Source: [[https://nothing.community/d/63308-v-debuts-the-all-new-headphone-1-pro|nothing.community]]}}
+</WRAP>
+<WRAP person-text>
+===== V =====
+** Global Brand Ambassador **
+On 29 September 2026, South Korean singer and BTS member V (Kim Taehyung) was announced as Nothing's latest Global Brand Ambassador, alongside the launch of  [[:hardware:headphone_1_pro|Headphone (1) Pro]]. His first campaign for Nothing was photographed in Seoul by Dorothea Sing Zhang and focused on experimentation, music and creative expression.((https://nothing.community/d/63308-v-debuts-the-all-new-headphone-1-pro))((https://www.musicweek.com/brands/read/bts-star-v-joins-charli-xcx-as-global-brand-ambassador-for-nothing-as-it-launches-headphone-1-pro/095079))
+The partnership extends beyond [[:hardware:headphone_1_pro|Headphone (1) Pro]], with V featured alongside other [[:hardware#nothing_audio|Nothing audio]] products in promotional material. Nothing Japan also released special-edition promotional posters featuring V as Taehyung in connection with the partnership.((https://x.com/NothingJapan/status/2104894415659516407))((https://prtimes.jp/main/html/rd/p/000000067.000082566.html))
+</WRAP>
+</WRAP>
+<WRAP person>
+<WRAP person-image>
 {{ :people:charli_xcx.webp|Charli XCX with Headphone (a) and Phone (4a) Pro. Source: [[https://www.vogue.com/article/charli-xcx-invests-in-nothing|Aidan Zamiri via Vogue]]}}
+</WRAP>
+<WRAP person-text>
 ===== Charli XCX =====
 ** Global Brand Ambassador **
 In May 2026, British singer-songwriter Charlie XCX was named as Nothing's first Global Brand Ambassador. Beyond purely product endorsement, she also joined the company as a shareholder.((https://nothing.community/en/d/57091)) Her first major campaign involved a photoshoot with [[hardware:phone_4a_series|Phone (4a) Pro]] and a 5-day endurance test of the Nothing [[hardware:headphone_a|Headphone (a)]] to highlight its 135 hour battery life.((https://www.youtube.com/watch?v=HJNxPrXOdXU))
+</WRAP>
+</WRAP>
+<WRAP person>
+<WRAP person-image>
+{{ :people:milli.webp|Milli with Headphone (1) and Phone (4a) Pro. Source: [[https://www.instagram.com/p/DXb4iraiOHj|Nothing via Instagram]]}}
+</WRAP>
+<WRAP person-text>
+===== Milli =====
+** Thailand Brand Ambassador **
+In April 2026, Nothing announced Milli, a Thai rapper and singer with a powerful Gen Z following, as their Brand Ambassador for Thailand. She was introduced through a proposal event at YUPP! Entertainment and went on to appear alongside [[hardware:phone_4a_series|Phone (4a) series]] and [[hardware:headphone_a|Headphone (a)]] global marketing.((https://www.linkedin.com/posts/getpeid_southeast-asia-is-one-of-the-most-important-ugcPost-7452326079287140352-sLSb/)) She featured in a number of short clips and photos wearing and using the products.((https://www.youtube.com/watch?v=Rf6rFjJnSIc))((https://www.instagram.com/p/DXWOtPQgF6D))
+</WRAP>
+</WRAP>
+<WRAP person>
+<WRAP person-image>
+{{ :people:ranveer_singh.webp |Ranveer with Phone (3a) Pro. Source: [[https://www.instagram.com/p/DGdmwM2yk_u/|techkard via Instagram]]}}
+</WRAP>
+<WRAP person-text>
 ===== Ranveer Singh =====
 ** India Brand Ambassador **
 Ranveer Signh is an Indian actor best known for starring in Hindi films. In February 2024, Ranveer became Nothing India's Brand Ambassador and has been seen in a number of marketing campaigns since, including [[hardware:phone_2a_series|Phone (2a) series]] and [[hardware:phone_3a_series|Phone (3a) series]].((https://brandequity.economictimes.indiatimes.com/news/marketing/nothing-announces-ranveer-singh-as-their-new-brand-ambassador/107910709))((https://nothing.community/d/22556))
+</WRAP>
+</WRAP>
+<WRAP person>
+<WRAP person-image>
+{{ :people:rashmika_mandanna.webp |Rashmika with CMF Phone 1. Source: CMF by Nothing}}
+</WRAP>
+<WRAP person-text>
 ===== Rashmika Mandanna =====
 ** [[cmf|CMF by Nothing]] Brand Ambassador **
 In July 2024, Rashmika Mandanna was announced as the Brand Ambassador for [[cmf|CMF by Nothing]] and appeared in the "Wonderful by Design" marketing campaign for [[cmf:cmf_phone_1|CMF Phone 1]], [[cmf:cmf_watch#cmf_watch_pro_2|CMF Watch Pro 2]] and [[cmf:cmf_audio#cmf_buds_pro_2|CMF Buds Pro 2]]. ((https://www.afaqs.com/news/advertising/cmf-by-nothing-announces-its-partnership-with-rashmika-mandanna-as-its-brand-ambassador))((https://www.afaqs.com/news/advertising/cmf-by-nothing-unveils-wonderful-by-design-campaign-featuring-rashmika-mandanna)) She has since featured in promotional material for [[cmf:cmf_phone_2_pro|CMF Phone 2 Pro]].((https://www.instagram.com/reel/DI_k0iosdK9/))
+</WRAP>
-===== Royal Challengers Bangalore (RCB) =====
+</WRAP>
-{{:people:nothing_rcb.webp | Nothing RCB players in Nothing sponsored jerseys. Source: [[https://nothing.community/d/52471|nothing.community]]}}The Royal Challengers Bengaluru, also known as RCB, are a professional cricket team based in Bengaluru, India. In March 2025, Nothing became an Associate Sponsor for the 2025 Indian Premier League season, with their logo prominently featured on the lead trousers of RCB's playing kit.((https://www.thehindu.com/sci-tech/technology/nothing-partners-with-royal-challengers-bengaluru-for-t20-season-2025/article69357441.ece)) In 2026, Nothing took the partnership a step further and became the Title Sponsor for the 2026 season, with their logo on the front of the teams' jersey. There was an overwhelmingly positive reaction to this news from the [[community|community]].((https://nothing.community/en/d/52471))
+<WRAP person>
+<WRAP person-image>
+{{:people:nothing_rcb.webp | Nothing RCB players in Nothing sponsored jerseys. Source: [[https://nothing.community/d/52471|nothing.community]]}}
+</WRAP>
+<WRAP person-text>
+===== Royal Challengers Bengaluru (RCB) =====
+The Royal Challengers Bengaluru, also known as RCB, are a professional cricket team based in Bengaluru, India. In March 2025, Nothing became an Associate Sponsor for the 2025 Indian Premier League season, with their logo prominently featured on the lead trousers of RCB's playing kit.((https://www.thehindu.com/sci-tech/technology/nothing-partners-with-royal-challengers-bengaluru-for-t20-season-2025/article69357441.ece)) In 2026, Nothing took the partnership a step further and became the Title Sponsor for the 2026 season, with their logo on the front of the teams' jersey. There was an overwhelmingly positive reaction to this news from the [[community|community]].((https://nothing.community/en/d/52471))
+</WRAP>
+</WRAP>
 ===== Other partnerships =====
-Nothing has had a number of smaller partnerships with influencers and celebrities to help market their products over the years. In April 2026, Nothing enlisted Milli, a Thai rapper and singer, to promote [[hardware:phone_4a_series|Phone (4a) series]] and [[hardware:headphone_a|Headphone (a)]]. She featured in a number of short clips and photos wearing and using the products.((https://www.youtube.com/watch?v=Rf6rFjJnSIc))((https://www.instagram.com/p/DXWOtPQgF6D))
+Nothing has had a number of smaller partnerships with influencers and celebrities to help market their products over the years. For launch of the [[hardware:phone_4a_series|Phone (4a) series]], Nothing Japan recruited Avantgardey, a popular Japanese dance group who've performed on shows such as America's Got Talent. They made an appearance at the [[community:community_events#phone_4a_series_and_headphone_a_launch_-_2026|Phone (4a) Series and Headphone (a) launch event]] in Japan, and also in a short marketing video in May 2026 on Nothing's global Instagram page.((https://www.reddit.com/r/NothingTech/comments/1sm9j7n/avantgardey_make_an_appearance_at_the_phone_4a/))((https://www.instagram.com/reel/DXJqj0Tk1Y5/))((https://www.instagram.com/reel/DYEs5EzAFsh/))
-Meanwhile, for the same launch of the [[hardware:phone_4a_series|Phone (4a) series]], Nothing Japan recruited Avantgardey, a popular Japanese dance group who've performed on shows such as America's Got Talent. They made an appearance at the [[community:community_events#phone_4a_series_and_headphone_a_launch_-_2026|Phone (4a) Series and Headphone (a) launch event]] in Japan, and also in a short marketing video in May 2026 on Nothing's global Instagram page.((https://www.reddit.com/r/NothingTech/comments/1sm9j7n/avantgardey_make_an_appearance_at_the_phone_4a/))((https://www.instagram.com/reel/DXJqj0Tk1Y5/))((https://www.instagram.com/reel/DYEs5EzAFsh/))