Differences

This shows you the differences between two versions of the page.

--- nothing [25 June 2026 14:53] – Added company sustainability reports Adam
+++ nothing [21 July 2026 13:56] (current) – Approved Adam
@@ Line 5: / Line 5: @@
 Source = Nothing
 Founded =29 October 2020
-Founders = [[:people#carl_pei|Carl Pei]], [[:people#akis_evangelidis|Akis Evangelidis]]
+Founders = [[:people#carl_pei|Carl Pei]], [[:people#akis_evangelidis|Akis Evangelidis]] and [[:people|others]]
 Headquarters = London, England
 Website = [[https://nothing.tech|nothing.tech]]
 Latest Products = [[hardware:phone_4a_series|Phone (4a) / (4a) Pro]], [[hardware:headphone_a|Headphone (a)]]
-Resources = [[/download/sustainability_report_2022.pdf|2022 Sustainability Report]]\\ [[/download/sustainability_report_2023.pdf|2023 Sustainability Report]]\\ [[/download/sustainability_report_2024.pdf|2024 Sustainability Report]]
+Resources = [[:nothing:brand_reference|Nothing Brand Reference]]\\ [[/download/sustainability_report_2022.pdf|2022 Sustainability Report]]\\ [[/download/sustainability_report_2023.pdf|2023 Sustainability Report]]\\ [[/download/sustainability_report_2024.pdf|2024 Sustainability Report]]
 }}
-Nothing Technology Limited (Nothing) is a London-based consumer electronics manufacturer founded in 2020 by [[:people#carl_pei|Carl Pei]] and [[:people#akis_evangelidis|Akis Evangelidis]]. The company develops smartphones, audio products and software experiences, distinguished by a minimalist aesthetic, transparent design and the Glyph Interface on the rear of its mobile phone range. Nothing aims to “Make tech fun again”.
+Nothing Technology Limited (Nothing) is a London-based consumer electronics manufacturer founded in 2020 by [[:people#carl_pei|Carl Pei]], [[:people#akis_evangelidis|Akis Evangelidis]] and [[:people|other founders]]. The company develops smartphones, audio products and software experiences, distinguished by a minimalist aesthetic, transparent design and the Glyph Interface on the rear of its mobile phone range. Nothing aims to “Make tech fun again”.
-====== Company History ======
+====== Company history ======
 Nothing was founded 29 October 2020 by [[:people#carl_pei|Carl Pei]], previously the co-founder of OnePlus, and [[:people#akis_evangelidis|Akis Evangelidis]], after raising $7 million from investors such as Tony Fadell (Apple), Casey Neistat (YouTuber), Steve Huffman (Reddit) and Kevin Lin (Twitch).
@@ Line 22: / Line 22: @@
 In 2023, alongside the main Nothing brand, the company introduced [[:cmf|CMF by Nothing]], a sub-brand focused on accessible, design-driven consumer products. CMF launched with three products: [[cmf:cmf_watch#cmf_watch_pro|CMF Watch Pro]], [[cmf:cmf_audio#cmf_buds_pro|CMF Buds Pro]], and [[:cmf:accessories#cmf_power_65w_gan|CMF Power 65W GaN]].
-Nothing has continued to expand and refine its product line till the present day, releasing a number of models in the [[hardware:ear_series|Ear Series]], additional phone models and [[hardware:headphone_1|Headphone (1)]], its first pair of over-ear headphones.((https://en.wikipedia.org/wiki/Nothing_(company)))
+Nothing has continued to expand and refine its product line till the present day, releasing a number of models in the [[hardware:ear_series|Ear Series]], additional phone models and [[hardware:headphone_1|Headphone (1)]], its first pair of over-ear headphones.((https://en.wikipedia.org/wiki/Nothing_%28company%29))
+====== The Nothing brand ======
+Since it's founding, Nothing has placed branding and industrial design at the centre of its identity, and has developed a distinct brand, separating it from other mainstream tech brands. [[:people#carl_pei|Carl]] had previously brainstormed a number of ideas for the company name, which included "Stone" and "Next". He ran these ideas by his younger sister, who "hated all of the names" and thought they were "cringe". [[:people#carl_pei|Carl]] therefore joked about calling the company "Nothing", which stuck.((https://www.androidheadlines.com/2022/06/carl-pei-nothing-company-name.html))((https://www.youtube.com/shorts/nd9XluPCPns)) One of the other potential company names was [[:essential|Essential]], after Nothing purchased [[:essential#brand_history_acquisition|the Essential brand]] in early 2021, but it was decided against in order to avoid confusion with the defunct tech brand.((https://www.youtube.com/shorts/gQoBzqIke7g))((https://9to5google.com/2025/06/11/nothing-essential-brand/))
+Nothing's visual identity is characterised by its dot-matrix typography, monochrome colour palettes and minimalist design, often inspired by vintage displays and retro tech. The [[:locations:nothing_store_soho|Nothing Store Soho]] even features a large flip-dot matrix display.((https://www.theverge.com/2022/12/9/23501497/nothing-store-opening-announcement-london)) Many [[:community|community]] developers attempt to mimic or closely follow this design language in their own apps and mock-ups, which ultimately lead to the creation of the wiki's unofficial [[:nothing:brand_reference|Nothing Brand Reference]].((https://crewtangle.com/nothings-carefully-crafted-brand/))
 ====== Products ======